Website updating technical content
Fresh Content = Frequent Indexing Don’t confuse this phrase with the thinking that fresh content will give you indexing. However, the more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website.
When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide.
The easiest and most effective way to stay fresh is to add a blog on your site and continue to add articles that will get noticed by your viewers.
If they comment on those articles, that counts as an update on your site.
Search engines use web crawlers (a.k.a robots, bots, or “Googlebots”), which are simply high-tech programs that scan the internet for websites.
The web crawler “indexes” a site based upon a number of algorithmic factors determined by the search engine company.
For instance, if you run an insurance quote website and update four to five times a week with new articles, you can focus each article on a different aspect of insurance, such as “automobile liability insurance” or “universal life insurance.” Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place searchers can visit for their specific insurance needs.
The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.Thus, if you want to increase the chances of your website getting a higher ranking, update the content frequently so that a search engine will reassess your position on its index.Keep in mind, more content is not the key here, quality is.So, yes, it is a good idea to update frequently, but keep your content standards high.If you blast your page with a ton of low quality articles stuffed with keywords, you are going to be penalized.